T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

Several campaigns used personal milestones, motherhood, childhood, and fan rituals as their primary lens. Others frame change ...