T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Several campaigns used personal milestones, motherhood, childhood, and fan rituals as their primary lens. Others frame change ...

Coca-Cola is once again under fire. This time it is for releasing an AI-generated version of its 1995 classic “Holidays Are Coming” Christmas advert for the second year in a row, despite intense ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Pepsi's launch comes just 10 days after Coca-Cola unveiled its own 'Cheer sanan loke' ('Cheer with the football-crazy') campaign. All 32 matches of Europe's largest sporting event will be broadcast on ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.