Coca-Cola (KO) CEO James Quincey said the proliferation of AI was a key factor in his decision to step down from his post. “My job is also to think who’s the best team to put on the field to get the ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

For a few weeks last November, no villain loomed larger over Madison Avenue and the social media that polices it than Coca-Cola. On Monday, Coke is trying again, releasing a new generative AI holiday ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...