When agencies align their internal brand values with those of their clients, they unlock the potential for deeper collaboration, more authentic relationships, and better long-term outcomes. The Fast ...

The best dance partners streak across the floor, perfectly in sync. But it’s obvious when a couple’s out of step. Every move seems awkward and unplanned. They simply don’t get each other. The ...

The artifacts of intentional culture guide our client relationships and are the foundation of building an ever-growing book of business—even in challenging times. The Fast Company Executive Board is a ...

Relationships are the heart and soul of agency life. Every agency wants clients that return year after year and grow their scopes of work, and every client wants an agency that consistently produces ...

Earlier this year, Campaign teamed up with Worldwide Partners (WPI) – a global network of over 70 independent agencies – to survey more than 600 brand marketers and agency leaders around the world. In ...

Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right ...

In the dynamic realm of B2B marketing, the caliber of client-agency relationships is a pivotal factor in securing sustained commercial triumph. Our detailed model is meticulously designed to evaluate ...

Running an agency is challenging. Senior management juggles everything -- sales, human resources, marketing and more. No matter how busy you get, however, you can't forget the most important aspect of ...

Having run a PR agency since 1991, I’ve worked with lots and lots of clients. Some have been more successful than others, although I’m proud of the fact that most are happy with our work, and many ...

Many don’t agree,mbut Curtis Smith, Accenture’s North America Media Lead, told a MediaPost marketing conference this week that for the most part, marketers trust their media agencies. And they do so ...

To initiate a good relationship, it is important to clarify what your expectations are. Expectations should be discussed and agreed upon in initial meetings and goals should be detailed, measurable, ...