Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...
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Freshpaint and MNTN Partner to Transform CTV Into a Top Performance Channel for Healthcare Marketers
The partnership brings privacy-first attribution to Connected TV, helping healthcare marketers measure impact and ...
Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...
PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...
The CTV market landscape is diverse and keeps expanding, though the top spot still belongs to Roku, which is expected to reach 100 million users by the end of this year and grow by almost 30% by 2023.
Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...
Tags: @CTV_PR, @CTV, @CraveCanada, @TheLede_ca, @SullivansCrossingCTV, #SullivansCrossing TORONTO (February 25, 2026) – The ...
Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly surpassing AI at 55%. This is according to ...
And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...
The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...
SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...
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