LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which ...

The practice of repeatedly serving up ads for products consumers previously viewed or asked about — called “retargeting” — not only works, but works so well that its use is spreading beyond simple ...

CRM data targeting brings together offline and online advertising to produce the digital equivalent of a laser beam: precise ad targeting based on CRM data. What’s the Difference Between CRM Data ...

Online privacy is already a myth. Our actions on the Web allow brands to follow us wherever we go. How many of you have felt the uncomfortable feeling of being closely tracked while looking for ...

Building on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called “B2B Retargeting.” Like the Company-Targeted Advertising ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

AdRoll, a online ad retargeting specialist that works with the likes of Facebook, Twitter, Google and more, is expanding the number of sources where it collects data for its platform, and potentially ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

Founded in 2010 as a platform for hosting and managing Web sites, Pantheon has launched more than 100,000 sites in the past five years. The platform handles the bulk of the traditional IT and DevOps ...