In one of many classic scenes from Ron Shelton’s 1988 baseball film Bull Durham, rookie pitcher Eppy Calvin “Nuke” LaLoosh brings veteran catcher Crash Davis to the mound (again) to explain why he’s ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Perhaps you have a start-up company, and you want to determine what you stand for. Or you have a company with many product categories, but you still want to find some common dimensions to characterize ...