Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden, blind boxes are designed to pique consumers’ curiosity and ...

Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a Happy ...

A Chinese craze for “blind box” toys has caught fire in the stock market, and drawn some unwelcome attention from the government. Last week, official state media organ Xinhua criticized the new craze ...

Tiny unicorns and cartoon girls in clown costumes line the shelves of Wang Zhaoxue's study in Beijing -- tokens of China's mania for "blind boxes" that has made fortunes for toymakers and even caught ...