In January, Amazon.com, the world’s largest online bookseller, launched its Kindle Singles sales campaign. The mini-eBooks were specifically designed for the company’s popular eReader and apps, and ...
Amazon is hiring for a new publisher-focused advertising team called "PubTech." It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ...
NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
Julia Sommerfeld, publisher of Amazon Publishing in the U.S., has expanded her scope to take on the role of worldwide publisher. In that position, she will work closely with Amazon's publishing ...
Amazon Publisher Services (APS) has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand ...
This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. NEW YORK, March 10, 2023 /PRNewswire/ -- Publica, a leading Connected TV ...
At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, ...
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