For decades, finance functions allocated resources based on historical data, intuition and a fixed annual budget cycle. This approach provided a stable foundation in predictable markets but lacked the ...

Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

In today’s ultra-competitive global marketplace, life sciences companies are continually seeking ways to improve their research effectiveness and efficiency. Increasingly, real-world data (RWD) is ...

Predictive analytics has reshaped how pharmaceutical companies approach patient care, brand strategy, and market success. Lakshdeep Singh, a senior principal at IQVIA, has become a respected name in ...