universal commerce protocol - Search News

Google, Universal Commerce Protocol

· 15h · on MSN

Google announces a new protocol to facilitate commerce using AI agents

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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American Banker · 17h

Google unveils new agentic commerce protocol for retailers

· 9h · on MSN

Google's new commerce framework cranks up the heat on 'agentic shopping'

17mon MSN

Google CEO Sundar Pichai says AI agents will be a big part of how we shop, Elon Musk responds

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, ...

Google partners Walmart, Shopify and others for AI-powered shopping — how will it work

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

3h

Online shopping in future will be AI-driven, says Sundar Pichai as Google partners with global retailers

Google's Sundar Pichai reveals AI-driven shopping's future with the Universal Commerce Protocol, enhancing user experiences ...

Inside Google’s plan to let AI bots shop for you — retailers sign on

A new open standard could let AI agents complete purchases inside search and apps From Walmart to Shopify, merchants back ...

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