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Google, Universal Commerce Protocol and Shopify

· 15h · on MSN

Google announces a new protocol to facilitate commerce using AI agents

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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· 9h · on MSN

Google's new commerce framework cranks up the heat on 'agentic shopping'

· 15h · on MSN

Google launches Universal Commerce Protocol for agent-led shopping

Google partners Walmart, Shopify and others for AI-powered shopping — how will it work

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

Google’s New Tech Lets AI Agents Handle Checkout

Google wants AI agents to do more than answer questions. It wants them to complete purchases as well. On Sunday, the company ...

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